Jeanswest is seeking for a person to fill a position in Public Relations Coordinator located in Melbourne. Jeanswest is the iconic denim and favorite lifestyle brand in predominantly Australia and New Zealand. The company was first established in Perth, Western Australia in 1972 (Jeanswest, 2011). This shows that Jeanswest has been contributed to Australia denim world for nearly 40 years. Headquarters office of Jeanswest is based in South Yarra, Victoria (Jeanswest Linkedin, 2012). Jeanswest is a fashion clothing company which provides a wide range option for women and men with affordable price. Jeanswest's products consist of different models of jeans, tops, jackets, pants, shorts, and accessories. Since the first Jeanswest store opened in Perth, the company has been expanding the location to every state in Australia and New Zealand. Today, Jeanswest operates 3,000 stores across Australia, New Zealand, Southeast Asia and the Middle Asia (Jeanswest, 2011). With a huge number of operating stores, Jeanswest employs approximately 5,000 staffs all over those locations (Jeanswest Linkedin, 2012).
In order to be successfully accepted, the ideal candidate must have adequate skills, knowledge and experiences in communication field. This position reports to Public Relations and Retail Marketing Manager and generally need to be passionate in fashion industry, excellent in communication and capable in running multiple projects at the same time. The overall duty of this position is supporting the manager on every aspect of public relations in order to retain and foster the brand in a growth of fashion industry. This position is required a person to undertake technical and managerial tasks that primarily associated with the media. The technical duties encompass liaising with media to pitch products, stories and events, writing and distributing press releases, monitoring media coverage received, as well as coordinating the content of social media platforms. In terms of managerial duties, the right candidate has to constantly looking for new promotional opportunities and events to increase brand awareness.