Kudler fine foods has got a good website launched with all the products they offer and details about their three locations. They also ask customers to take a survey and post the upcoming events where they have mentioned about the frequent buyer program. According to their strategy plan they will start with a basic site and add e-commerce capabilities as we fully automate all of our inventory and ordering system so that we can track sales and order replacement product.
According to (Bulearca & Bulearca, 2009) data gathered has showed that Internet is the fastest-growing medium so far; and as such, it has become an inescapable reality which companies and individuals need to accept and learn how to implement/ use in an effective and careful manner so as to exploit its benefits/ opportunities and achieve sustainable competitive advantage.
Increased sales and market share growth are objectives pursued by most of the contemporary businesses.
Being made the above statement and considering the present state of technical and financial structure Kudler has the recommendation would be to improve their marketing and inventory management through a robust internet/intranet upgrade.
The current website now provides the products they offer. Kudler wants to provider frequent shopper program to increase revenue. For doing this in an effective way Kudler website should provide member log on information and key chain cards. Customer can track the points and manage how they can be redeemed. Kudler database should be handling user information and details, key chain card numbers associated with each user, point information for each purchase and what will they gain for the points. Customers should be informed about the same through eletters. According to (Kasavana, 2009) part of the attraction of the web is the fact it never closes and offers nearly unlimited access for visitors around the globe (24/7/365). It can be argued that online transaction processing offers unparalleled marketing opportunities at faster transaction speeds.