Approach2: through online platforms such as amazon, taobao (china) etc.
Strategy 1: make advertisement on a variety of English study websites such as VOA,BBC etc., thus focusing on people who are interested in oral English study.
Strategy 2: provide a week study for free. If people feel good and want to further study , they need pay.
Strategy 3: invite strategy. If someone invite others to buy our products and others actually do so, he or she will get $5 payback.
Strategy 4: organize presentations in universities to propagate our software because student is a big part of our market.
Approach1: directly through our website