Merger Case

Published: 2021-09-11 21:05:10
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Category: English

Type of paper: Essay

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A MERGER happens when two firms, often about same size, agree to go forward as a new single company rather than remain separately owned & operated by pooling all their resources together, to create a sustainable competitive advantage. For example,both Daimler-Benz & Chrysler ceased to exist when two firms merged, and a new company 'Daimler-Chrysler' was created.

When a Company takes over another one & clearly becomes the new owner ,the purchase is called 'ACQUISITION'. Unlike mergers, acquisitions can sometimes be unfriendly. i.e., when a firm tries to takeover another by adopting hostile measures.


Corporate restructuring is the reorganization of corporate entities. The
reorganizing can be within the company itself or with the involvement of other
corporate entities.
A strategy to change business or financial structure.
Radical changes in composition
Process of redesigning.
Example ‟ GE witnessed tremendous growth during tenure of Jack Welch
Necessity when the company has grown to the point.
Crucial whenever there is a major shift.
Continuous process.

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