Mobile Commerce Adoption: A Novel Buyer-User-Service Payer Metric

Published: 2021-09-15 11:25:09
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ANGELA RODGERS
MBA 5652-RESEARCH METHODS
RESEARCH ARTICLE CRITIQUE
MOBILE COMMERCE ADOPTION: A NOVEL BUYER-USER-SERVICE PAYER METRIC
NOVEMBER 4, 2011


Introduction
I have an interest in technology as it relates to electronic commerce. As one may think, electronic commerce has mainly been captured through the use of a desktop computer accessing the Internet; like me and my semi addiction to eBay. However, as mobile technologies improve, so does mobile computing and thus mobile commerce. In the Journal of Electronic Commerce in Organizations, I found an article titled "Mobile commerce adoption: a novel buyer-user-service payer metric." I found this title interesting as one may be led to think that the buyer, user, and service payer are all one person. But take for example my children's smart phones. My children are 13 years and 10 years. Grandma was moved by the children's alleged need for smart phones- I was not. Hence, Grandma was the buyer of the smart phones, and pays for the monthly service plan- the children are the users of the device. This situation also holds true in many organizations. Mobile smart phones are also being purchased for associates just as desktop computers and laptops are purchased; the smart phone in essence, replacing the latter.
Literature Review and Research Objective
Carl Adams and Qi-Ying Su, authors of the article, were very thorough in their research. As expected, the forty plus sources range from 1989 to 2007; with the bulk falling in 2002-2005. Each source is adamant regarding the trend in the last decade for the use of mobile technologies in the workplace (Adams, Ying-Su. P.1). Much of the literature illustrates neat theories and analytical tools with acronyms like "DoI" which stands for Roger's Diffusion of Innovation and "TRA" which stands for Theory of Reasoned Action by Ajzen(Adams, Ying-Su. P.1). What became of increasing interest to Adams and Ying-Su was the differentiation between the purchaser and the user.

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