Enron Corporation was an energy trading and services company based in Houston, Texas. In 1985 Enron was established by Kenneth Lay with the merger between Houston Natural Gas and InterNorth, a Nebraskan pipeline company. This merger Enron incurred major debt and no longer had full rights to its pipelines. Enron had to get creative to develop a new business strategy that will generate profits and cash flow. Kenneth Lay hired Jeff Skilling's to assist the company in developing a new business strategy. Jeff Skilling proposed a solution known as the "gas bank."This new innovative strategy involved buying gas from suppliers and selling it to consumers; this strategy guaranteed supply and price. In 1990 Enron created a new division called Enron Finance Corp., and this allowed Enron to dominate the natural gas market. In 1996, Enron expanded its "gas bank" to electricity, and continued to expand its "gas bank" to any products people would be willing buy or trade. By 1997, Enron became the largest purchaser and supplier of natural gas and electricity in the nation.