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[pic 1][pic 2][pic 3]ContentsIntroduction to the company 2The Objective 2The Vision 2The Business Model 3Nokia’s businesses in 2016 3Nurturing a culture of innovation 3Price VS Quality 3Nokia USP 4Nokia – the best Value Offer 5Nokia – from a Customer’s Point of View 5From Microsoft to Nokia 5Innovation at Nokia 6Customer Satisfaction 6Structure, System and Processes 7Customer Interaction Points 7Nokia Marketing 7Nokia Ecommerce 8Strategic Alliances/Partnership 8The Product Lineup 9Future Outlook in Pakistan 10Introduction to the company HMD Global, branded as HMD, is a Finnish company affiliated with Nokia. Operating since December 2016, the firm develops and markets smartphones and feature phones under the "Nokia’s" brand name. The company has exclusive rights to the brand for mobile phones through a proper licensing agreement. It was created by inheriting Microsoft Mobile's feature phone business, which was sold by Nokia in 2014. They are in a "close partnership" with Google and use the Android software on their smartphones, whereas on their feature phones the Series 30+ platform is mainly used. Google provides them the pure Android which makes them distinct from other phone manufacturing companies. The main business is to develop phones and tablets for the consumers, from where to develop them, how to partner with other firms under the brand name Nokia is the real innovation Nokia has been doing in recent times. Partner and do business is the new way of innovationThe HMD brand is only used for corporate purposes and does not appear in advertising, whereas the name Nokia Mobile is used on social media and wherever you meet their phone.The ObjectiveNokia is known around the world for its history of innovation, including in mobile phones. As the new home of Nokia phones, HMD is on the way to write the next chapter for these products as per their customer promise. HMD plans for its future Nokia branded smartphones and tablets to run on the Android operating system, uniting one of the world’s iconic mobile brands with the leading mobile software and app development community.