Nokia Innovation

Published: 2021-09-11 12:45:09
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Category: Business

Type of paper: Essay

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[pic 1][pic 2][pic 3]ContentsIntroduction to the company        2The Objective        2The Vision        2The Business Model        3Nokia’s businesses in 2016        3Nurturing a culture of innovation        3Price VS Quality        3Nokia USP        4Nokia – the best Value Offer        5Nokia – from a Customer’s Point of View        5From Microsoft to Nokia        5Innovation at Nokia        6Customer Satisfaction        6Structure, System and Processes        7Customer Interaction Points        7Nokia Marketing        7Nokia Ecommerce        8Strategic Alliances/Partnership        8The Product Lineup        9Future Outlook in Pakistan        10Introduction to the company HMD Global, branded as HMD, is a Finnish company affiliated with Nokia. Operating since December 2016, the firm develops and markets smartphones and feature phones under the "Nokia’s" brand name. The company has exclusive rights to the brand for mobile phones through a proper licensing agreement. It was created by inheriting Microsoft Mobile's feature phone business, which was sold by Nokia in 2014. They are in a "close partnership" with Google and use the Android software on their smartphones, whereas on their feature phones the Series 30+ platform is mainly used. Google provides them the pure Android which makes them distinct from other phone manufacturing companies. The main business is to develop phones and tablets for the consumers, from where to develop them, how to partner with other firms under the brand name Nokia is the real innovation Nokia has been doing in recent times. Partner and do business is the new way of innovationThe HMD brand is only used for corporate purposes and does not appear in advertising, whereas the name Nokia Mobile is used on social media and wherever you meet their phone.The ObjectiveNokia is known around the world for its history of innovation, including in mobile phones. As the new home of Nokia phones, HMD is on the way to write the next chapter for these products as per their customer promise. HMD plans for its future Nokia branded smartphones and tablets to run on the Android operating system, uniting one of the world’s iconic mobile brands with the leading mobile software and app development community.

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