Oral Care

Published: 2021-09-10 20:35:10
essay essay

Category: Business

Type of paper: Essay

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Hey! We can write a custom essay for you.

All possible types of assignments. Written by academics

GET MY ESSAY
THE ORAL CARE CASE
The dictionary meaning of ORAL is pertaining to teeth, and Oral care means taking care of teeth, bad breath, gums etc. Now Oral Care is a huge market in India and contributes 16% share of overall personal care market. Oral Care market consists of different variants which are:
- TOOTH PASTE (`)
- TOOTH POWDER
- MOUTHWASH
- MOUTH FRESHNER (negligible market as compared to other 3)

The overall toothpaste market is currently growing at 8 %, hence there is a huge untapped market as
India's per capita consumption of toothpaste is one of the lowest in the world: just 115 ml in 2009 hence the opportunities are huge.
The four products along with the brands in the market are
1. Toothpaste Market
BRAND NAME SUB-CATEGORY PRODUCTS
HINDUSTAN UNILEVER LIMITED WHITE PASTE, GEL PEPSODENT, CLOSEUP
COLGATE PALMOLIVE WHITE PASTE, GEL, HERBAL CIBACA, COLGATE
DABUR HERBAL, WHITE PASTE MESWAK, BABOOL, PROMISE, DABUR RED
HENKEL HERBAL NEEM
HIMALAYA HERBAL HIMALAYA DENTAL CREAM
GLAXOSMITHKLINE WHITE PASTE SENSODYNE
PEARLS DROP WHITE PASTE SMOKERS
VICCO HERBAL VICCO VAJRADANTI
2. Tooth Powder Market
* Colgate Colgate Super Rakshak
* Dabur Red
* Vicco Vajradanti
3. Mouth Wash
* Colgate Plax
* Johnson & Johnson (Listerine)
* (ELDOR Healthcare) AM/PM +
4. Spray mint
* Midas care Pharmaceuticals

The market share as per volume and value for oral care industry are as




The oral care section survey was conducted at Star Bazaar (Andheri) supermarket .
In the toothpaste category of oral care products, the following products were available for sale .
Below are products, different weights available and their USP.












HINDUSTAN UNILEVER LIMITED (HUL)

S. NO. PRODUCT NAME WEIGHTS AVL (GRAMS) USP / TAGLINE
1 Pepsodent- Germicheck 150, 200 Fights germs
2 Pepsodent-2 IN 1 80, 150 Paste + Gel / Protects teeth and fresh long lasting breath
3 Pepsodent-WHITENING 40, 150 Fights germs, white teeth in 2 weeks

Warning! This essay is not original. Get 100% unique essay within 45 seconds!

GET UNIQUE ESSAY

We can write your paper just for 11.99$

i want to copy...

This essay has been submitted by a student and contain not unique content

People also read