The advertisement offered by Singapore Airlines appeals to those frequent roamers who have become ensnared in the tedium of constant physical journeys, and this concept is offered through the superimposed slogan, 'EXPERIENCE TRAVEL IN A NEW LIGHT,' an imperative supplicating the attention of it's viewers, swaying them to recuperate and enjoy their time travelling rather than view it with trepidation. Therefore through deviation from conventional travel, it suggests that in the physical journey, travellers will be reinvigorated through a reconstructed sense of awareness via segregation from societal norms and mores.
The physical journey in the advertisement is being presented as opulent and luxurious, seen through vectors, which are utilized to direct the eye to an area of the page presenting a sunset viewed out of the window, epitomising the notion of the end of the day, a time of relaxation, which appeals to those who wish for recluse to reflect upon their journey and experiences. This is supported by the euphony in the tagline, 'their very own haven of tranquillity,' suggesting that physical journeys are clandestine, tailored to the individual, for no personal reflection is cognate and each escape partitioned, appealing to those who require a ruminative hiatus.
The advertisement accents its conceptual idea of separation from the world through an image ironically showing the aeroplane larger than the globe lulling audiences into believing that the stoic routine of life will be surpassed onboard, allowing passengers to disregard earthly problems and perhaps self-actualise through the world being metaphorically extraneous.