Review Apple’s Supply Chain for Its Iphone Product. What Differences Set It Apart from Competitors?

Published: 2021-09-03 19:15:11
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1、Review Apple’s supply chain for its iPhone product. What differences set it apart from competitors?
Apple iPhone supply chain differences
1. New product development
a. Kept a short new product development cycle
Apple: closer to 1year,/others 4or 5 years(traditional product lifecycle )
Exhibit 2&3
b. They don't outsource their supply chain, apple keep the entire supply chain under control internally
c. the designer worked in proximity with suppliers
2. Procurement
Apple’s insistence on exclusivity and its high volume of purchases make the other competitors wait for key components.
3. Product assembly
Crisis sharing supply chain placed significant responsibility on the shoulders of suppliers.
4. Retail experience
Monitor the product sales by store by the hour and relied on this information to tweak its production forecasts on daily basis.

2、What are Apple’s key advantages in how it manages its supply chain operations? Support your analysis with data from the case.
1. Apple was highly integrated, with centralized R&D and accounting for entire company.
E.g.: In 2013, apple continued to invest heavily in research and development to ensure that it would have innovative products in its pipeline. R&D spending was $4.5 billion in 2013, up from $3.4 billion in 2012 and $2.4 billion in 2011.

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